Dry-Bag is a family-owned company with roots dating back to 1979, specializing in desiccants for the transport and export sectors. The main ingredient in their product – the Dry-Bag – is moler, a natural material found on the island of Mors, renowned for its excellent ability to absorb moisture and keep environments dry.
Having achieved great success in the B2B market, Dry-Bag wanted to bring their product to the consumer market, targeting private customers with a need to keep basements, caravans, boats, and similar spaces dry. To do so, new packaging had to be developed – a task undertaken in collaboration with BetaPack.
The previous packaging was outdated, and it quickly became clear that it would not meet the expectations of either consumers or retailers if introduced to stores. That is why Dry-Bag chose to work with BetaPack on developing a new solution.
“We sort and convert the film into granulate, which can be used to produce new films and other soft plastic products for the construction industry. This process ensures that the film is not wasted or incinerated but instead recycled and transformed into new products” says Jens Ravn Sørensen, Product Specialist at BetaPack.
The new packaging solution was created using digital printing – a printing method that has provided Dry-Bag with several advantages:
Flexible production setup
Short lead times and reduced packaging inventory
No start-up costs and the option of test prints
Exceptional print quality
“Digital printing allows you to start small and make adjustments along the way, which makes it ideal for companies entering new markets or running smaller campaigns. At the same time, it ensures print quality that truly stands out – without compromising on performance” explains Jonas Krog Toft, Sales Manager at BetaPack.
The new packaging needed to be both visually appealing and functionally strong. With ziplock and euro hole, the bag meets several practical requirements, making it easy for consumers to store and reuse the product again and again.
“Packaging is essential for our product. It must be 100% airtight to prevent the desiccant from absorbing moisture before use. The new bag solves this perfectly. At the same time, it looks modern and professional, appealing both to buyers and to retailers who sell the product” says Jacob Skou.
The new packaging has already received positive feedback from both existing customers and retailers, who see great potential in presenting Dry-Bag’s products on store shelves.
In the collaboration between BetaPack and Dry-Bag, flexibility and close dialogue have been key to finding the perfect solution.
The collaboration between Dry-Bag and BetaPack is still evolving, and the future will no doubt bring even more exciting projects.
“At BetaPack, we look forward to continuing our partnership with Dry-Bag. Many of our customers choose to consolidate all their packaging solutions with us. We can offer one complete solution under one roof, so the customer doesn’t need multiple suppliers or points of contact – and this could certainly be an option for Dry-Bag as well” concludes Jonas Krog Toft.
If you would like to learn more about our collaboration with Dry-Bag, our packaging solutions, or related topics, you are more than welcome to contact Jonas Krog Toft.