Today, we brought the entire BetaPack team together for our annual Kick-off Day – an important tradition where we align our direction and build momentum for the year ahead. The day was filled with reflections on the past year and fresh strategic insights that will help shape the future of BetaPack.
We began by looking back at 2024 – a year marked by challenges, growth, and great achievements. Through presentations and shared reflections, it became clear just how much we’ve accomplished across the organisation. We celebrated major customer projects, successful product launches, strong partnerships – and most importantly, the dedication and effort of our talented employees. It’s a collective achievement we can all be proud of – and one we will build on going forward.
We then turned our focus to 2025 and beyond. New strategies were introduced, and we identified our key “must-win battles” – the strategic focus areas where we, as a team, will need to concentrate our efforts to ensure continued growth, development, and sustainable results. These include innovation, customer value, digitalisation, and responsibility – all core values deeply rooted in the way we work and think at BetaPack.
The day also offered space for valuable discussions, questions, and reflections from our team members. It was clear that engagement is high and the desire to contribute is strong across the organisation. Input and perspectives from all corners of the company helped make the day relevant, energising, and meaningful.
After the strategic sessions, the mood shifted to celebration as Gourmetvognen rolled in and served delicious pork sandwiches, grilled sausages, and cold drinks – the perfect way to end the day on a high note.
We’re entering 2025 with renewed energy, shared ambition, and stronger team spirit than ever.
Thank you to everyone who took part and helped make the Kick-off a truly inspiring experience. We’re excited to start this new chapter in BetaPack’s journey – together!