In 2025, the EU’s new Packaging and Packaging Waste Regulation will take effect, significantly tightening requirements for how businesses design, use, and manage packaging. The goal is clear: less waste and more reuse. The impact will be felt across the entire value chain – from production and packaging design to logistics, distribution, and waste handling.
For many companies, now is the time to rethink their packaging strategy to ensure compliance with the upcoming rules.
What do the new regulations mean?
The new requirements mandate that a much larger share of packaging must be recyclable or reusable. Packaging that fails to meet these standards will be subject to higher environmental fees, leading to increased costs. Being proactive means both environmental and financial benefits – ignoring the regulation, on the other hand, can be costly.
The EU also aims to reduce unnecessary packaging. That means less empty space in boxes, fewer layers of plastic, and overall material optimisation. Over-packaging is becoming a thing of the past – and this calls for new solutions, smarter design, and a stronger focus on sustainability and the circular economy. In short, it’s time to think differently – and more responsibly – about packaging.
Extended Producer Responsibility (EPR)
A key element of the regulation is the extended producer responsibility. This means that, as a producer, importer, or brand owner, you will be responsible for the entire life cycle of your packaging – even after it’s been used. This is especially relevant in retail and food sectors, where specific targets for reuse and recycling are being introduced.
The message is clear: Responsible packaging management will be a competitive advantage. Acting now is critical to ensure your business remains compliant – and competitive – in 2025 and beyond.
BetaPack is here to help
At BetaPack, we advise companies every day on packaging solutions, sustainability, and compliance with EU regulations. We help ensure your packaging not only meets the new requirements, but also supports a greener, more efficient business.
Have questions?
Reach out to Peter Mols Hermansen or Allan Myrup – we’re ready to support you from start to finish.