---
title: A New Era for BetaPack
description: BetaPack launches a new brand identity that brings BYG and Packaging together in a modern green design, marking the beginning of a new chapter.
---

[News ](https://betapack.dk/en/news)

# [A New Era for BetaPack](https://betapack.dk/en/news/a-new-era-for-betapack)

 Written by [BetaPack A/S](https://betapack.dk/en/news/author/betapack) | 02.10.25

After 28 years with the same logo and visual identity, we’ve taken a bold step into the future. On October 1st, we launched our new brand identity – developed in collaboration with Superego.

The identity unifies our two business areas, CONSTRUCTION and PACKAGING, in a modern design that reflects who we are and where we’re headed. It’s also created to align with the framework of our upcoming headquarters – ensuring that brand and building reinforce one another.

The new green colour palette symbolises renewal and a clear view towards the future. We marked the launch internally with green cupcakes, green soda, and temporary tattoos featuring our new logo – a festive celebration of a major milestone in BetaPack’s history.

With our new identity, we’re opening the next chapter: a modern brand that reflects both our roots and our ambitions for the future.

 

[View full post](https://betapack.dk/en/news/a-new-era-for-betapack)

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