After 28 years with the same logo and visual identity, we’ve taken a bold step into the future. On October 1st, we launched our new brand identity – developed in collaboration with Superego.
The identity unifies our two business areas, CONSTRUCTION and PACKAGING, in a modern design that reflects who we are and where we’re headed. It’s also created to align with the framework of our upcoming headquarters – ensuring that brand and building reinforce one another.
The new green colour palette symbolises renewal and a clear view towards the future. We marked the launch internally with green cupcakes, green soda, and temporary tattoos featuring our new logo – a festive celebration of a major milestone in BetaPack’s history.
With our new identity, we’re opening the next chapter: a modern brand that reflects both our roots and our ambitions for the future.