After 28 years with the same logo and visual identity, we’ve taken a bold step into the future. On October 1st, we launched our new brand identity – developed in collaboration with Superego.
The identity unifies our two business areas, CONSTRUCTION and PACKAGING, in a modern design that reflects who we are and where we’re headed. It’s also created to align with the framework of our upcoming headquarters – ensuring that brand and building reinforce one another.
The new green colour palette symbolises renewal and a clear view towards the future. We marked the launch internally with green cupcakes, green soda, and temporary tattoos featuring our new logo – a festive celebration of a major milestone in BetaPack’s history.
With our new identity, we’re opening the next chapter: a modern brand that reflects both our roots and our ambitions for the future.
New COO to Strengthen Operations and Digital Development at BetaPack
We are pleased to welcome Henrik Eigenbrod to the BetaPack team as our new Chief Operating Officer.
Thank you for 2025 – bringing experience and community into the new year
2025 has been a year of many events, important milestones, and new experiences at BetaPack. A year i …
We’ve prepared the documentation for your climate calculation
New climate regulations in construction: What do they mean for you?
