A responsible choice: Valsemøllen partners with BetaPack for packaging solutions
In an interview with Mads Strandgaard Jensen, Packaging Buyer at Valsemøllen, he shares the requirements end users have for the packaging of Valsemøllen’s products:
“Our customers are demanding sustainable packaging. End users have started to look at the recyclability of the entire product – meaning both the contents and the packaging. The packaging must therefore signal sustainability and a green balance. At Valsemøllen, we are in the process of implementing the FSC® logo on all corrugated cardboard packaging, which is purchased from FSC-certified paper sources. This allows the end user to verify sustainability through the printed FSC logo on the packaging.”
Regarding Valsemøllen’s requirements for BetaPack as a supplier, Mads Strandgaard Jensen continues:
“Our suppliers must, of course, hold the right certifications, including FSC certification. They need to be reliable and deliver the right quality on time. We must avoid overpackaging, but at the same time, the packaging must protect the product properly. If the product is damaged, it results in pure waste – and that is harmful to the environment.”
Mads Strandgaard jense
Packaging Buyer at Valsemøllen
“The collaboration with BetaPack works very well. They are reliable, approachable, and proactively suggest improvements.”
Mads Strandgaard Jensen
Packaging Buyer at Valsemøllen
At BetaPack, we greatly value the trusted partnership with Valsemøllen, where we work together to combine functionality with documented, responsible packaging choices.
If you have any questions about sustainability and FSC certification on packaging, you are welcome to contact
Jonas Krog Toft at jkt@betapack.dk or by phone at +45 4697 6906.
Valsemøllen is a Danish company founded in 1899, specializing in the production of flour, baking mixes, and grain products for both private consumers and professional bakers. With a strong focus on quality and sustainability, Valsemøllen primarily uses Danish-grown grain and offers a wide range of products, including wholegrain flour and organic varieties.
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