Tina Thrane Poulsen

For Tina, packaging is more than just packaging

Packaging serves several purposes – it must protect a product during transport, preserve product quality, be functional, and have an appealing look and presence on the shelf. Tina Thrane Poulsen knows exactly how to achieve all of this in a single packaging solution.

Ever since Tina Thrane Poulsen wrote her final project at Aalborg University on plastic packaging and graduated as an industrial designer, she has known that she wanted to work with packaging. Today, she has been working as a packaging designer specialising in paperboard at BetaPack since 2018, and it is rare for two working days to be the same.

“My primary task is to design new corrugated and solid board packaging solutions for our customers, but over the course of a working day, I also handle many other tasks,” says Tina.

The many benefits of optimising packaging

When Tina designs packaging solutions, she always strives to optimise the packaging as much as possible – both in terms of logistics and environmental impact. By using palletising software and working closely with manufacturers, the goal is to maximise packaging efficiency and minimise wasted space on pallets.

A good example is a current project where we are testing whether an EB flute can be replaced by the somewhat thinner EE flute. The solution still uses five layers of paper, but the flute thickness is reduced by approximately 25%, resulting in several advantages.

“The benefits of using an EE flute are many. More products can be placed on each pallet, fewer pallets need to be handled internally in the warehouse and in production, and transport costs are reduced. When more products can be transported on each pallet, it also allows us to reduce environmental impact. All in all, it is a very good solution” Tina explains.

New projects require a bit of inspiration

There are many ways to find inspiration for a new packaging design. When Tina looks for inspiration for a new project, her approach is very straightforward: she simply visits different shops and supermarkets to study the many types of packaging on display.

“When I design new packaging, my primary focus is, of course, who the customer is, what the product is, and how it needs to be packed. And when I need a bit of inspiration, supermarkets and shops are my go-to. Some people probably find it a bit odd that I stand there taking photos of products and turning them around, but it’s a really good way to find inspiration and kick-start my creative process” Tina explains.

Fully in control of the annual FSC® audit

Last but certainly not least, Tina is also involved in preparing BetaPack for the annual FSC audit, where the company must be able to document the traceability of the wood fibre-based products that BetaPack trades. This is an important process that helps ensure healthy forests full of life – for the benefit of both present and future generations.

Want to know more?

Tina Thrane Poulsen
Packaging Designer

Email: tt@betapack.dk
Direct: +45 6133 7004