New packaging solution helps Aabybro Mejeri and BetaPack cut plastic use

 

In the spring of 2024, BetaPack’s Key Account Manager, Helle Rasmussen, reached out to Aabybro Mejeri to discuss opportunities for optimizing their packaging. Over a cup of coffee and a good conversation, it quickly became clear that Aabybro Mejeri wanted a simpler and more efficient packaging solution for their energy-dense ice cream. The goal was to reduce plastic usage and minimize the time and costs associated with their previous packaging solution.
“We wanted a simple solution with as little packaging as possible – it had to be cost-effective, easy to pack, convenient for the consumer, and require less plastic and time.”
NH Lindhardt

Owner of Aabybro Mejeri

A packaging solution with care for the environment and efficiency

The collaboration between BetaPack and UPG began somewhat coincidentally with a challenge UPG could not solve with their existing supplier.

One supplier, one contact, one complete solution

For Aabybro Mejeri, packaging is not only about environmental considerations but also about efficiency and simplicity. The new solution developed by BetaPack makes it easier to dispose of used packaging – an important factor for the dairy.

“What matters most here is the time we spend on our products and how we dispose of the used packaging. It has to be as simple as possible” explains Lindhardt.

aabybro mejeri web

BetaPack creates a tailored solution

In close collaboration with Aabybro Mejeri, BetaPack developed a packaging solution that reduces plastic consumption and makes handling easier for employees. The new solution uses an E-flute tray closed with a corrugated cardboard lid, which not only eliminates plastic but also ensures that the products remain stable during handling.

“Our employees are very pleased with the new solution, and they feel it saves them time.”
NH Lindhardt

Owner of Aabybro Mejeri

A future partner 

The collaboration with BetaPack has been so positive that Aabybro Mejeri sees BetaPack as an important partner going forward.

“We will definitely continue to use BetaPack’s skilled employees to come up with new packaging solutions for both existing and new products” says the dairy owner.

If you have any questions about our collaboration with Aabybro Mejeri, our packaging solutions, or related topics, you are more than welcome to contact Sales Manager Jonas Krog Toft by phone at +45 46 97 69 06 or by mail at jkt@betapack.dk

Aabybro Mejeri, founded in 1888, is one of Denmark’s oldest dairies. The dairy is known for its production of cream ice cream under the name RYÅ IS, traditional churned butter, and smoked cheese. Their shop also offers a selection of local specialities.

Let’s Find the Right Solution – Together

At BetaPack, we offer more than just products – we offer collaboration and partnership. Get in touch for a no-obligation conversation and learn how we can help you create packaging solutions tailored to your needs.

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